Friday, 21 April 2017

Digdev Direct consists of mobile and web-to-mobile content solutions

DigDev has created a one stop shopping suite of digital marketing services that has enabled the Florida based firm to become one of the leading companies in the digital development field. DigDev began as permission based email marketing company and has expanded its services in recent years to address the growing list of digital opportunities for its marketing clients. Among the suite of services, Digdev direct offers permission based mobile, business to business data, appending services, and mobile banner services.

The evolution into mobile has been a direct result of the tremendous growth in smart phone and tablet use over the last several years. The iPhone and Android platforms are ubiquitous with support from both Apple and Google. Digdev direct recognizes the marketing opportunities available to clients through the utilization of these platforms.

In particular, DigDev utilizes the advantages of mobile opportunities to help build brand recognition and brand relationships with customers. Used in conjunction with other, perhaps more traditional forms of marketing, DigDev is able to broaden your reach and engagement with a potential customer right through their smart phone or tablet.

Digdevdirect direct uses targeted PUSH campaigns to boost traffic, both web traffic and brick and mortar traffic, with a call to action and / or value proposition. These customized campaigns not only brand your company, but engage the individual. Where “eyeballs” was once the stated goal of web advertisers, “engagement” is the new buzz word in marketing circles. No longer is just seeing an ad considered an efficient metric for advertisers. How is the customer engaged?

With mobile, the idea of engagement becomes more easily understood. Dig Dev can reach millions of potential customers through its permission mobile subscribers lists and target them effectively by nearly 200 various segmentations including age, gender, ethnicity, wireless carrier, and operating system.

With more than 80 percent of Americans carrying mobile phones, this type of reach and frequency surpasses any type of traditional marketing opportunities. And the question of engagement is answered as well.

A cell phone buzz elicits an immediate reaction from the user. If the value proposition or call to action of the 135 character message resonates, most often a response comes immediately, and most often that response is given in the form of a sale. For event coordinators and their ticket vendors, this type of personal outreach can boost sales and attendance. For major retail outlets, a PUSH campaign can announce a sale and drive traffic to brick and mortar locations. The applications of this technology are endless and digdevdirect can help with the both the crafting of your message and this dynamic delivery platform, helping to quantify ROI for your marketing expenditures. Mobile marketing is just one way dig dev direct continues to evolve in the digital marketing space. Dominic Bowkett - Dom Bowkett


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